CRG (Creatives Record Group), Ethiopia’s largest technology-driven record label, entered the music industry in 2022 with a substantial investment. Partnered with over 100 premium artists, including icons like Teddy Afro and Aster Aweke, CRG revolutionized the Ethiopian music industry, which was previously dominated by YouTube-dependent video content. With the launch of Sewasew multimedia streaming platform, CRG commenced long march to reinvented the creative industy where creativity and music are rewarded.

CRG is working to give the deserved credit and value to the underdogs of the music industry, especially songwriters and producers, especially the creative ones, and ensures fair economic benefits for all stakeholders.